Our mission is to operationalize the components and risk levels defined in the GARM↗ Brand Safety & Suitability framework and apply them consistently using AI to provide transparent content ratings for podcasts.
We are an independent third party charged with providing data to support advertisers and networks in being informed about the content with which they engage, and to simplify the process of aligning brands' ad spend to their values. After brand trust is built with drops and lost in buckets.
The Barometer gives advertisers and brands a path to avoid future controversies by association through intelligent podcast pre-screens. Instead, brands can use the Barometer to easily align their ad buys to their values.
